Evoplay has been honored with the Marketing Campaign of the Year award at the EGR B2B Awards 2026, the company announced on June 4, 2026. The award recognizes a campaign built around Uncrossable Rush, Evoplay's first instant title co-developed with SlotCatalog. According to Evoplay, the game combines the studio's development expertise with SlotCatalog's player insights and discovery tools, turning CrossyRun-inspired mechanics into a dynamic iGaming experience. Uncrossable Rush is an instant game that incorporates difficulty levels, multipliers, a Cash Out feature, and customisable Autoplay. The campaign strategy focused on maximizing player engagement around the game's release, emphasizing the importance of integrating marketing efforts from the earliest stages of product development. As Myroslava Mykytyn, Content Team Lead at Evoplay, noted in the announcement, "For us, this shows how strong marketing starts long before the campaign goes live. It begins with the product idea, the player insight, and the team’s creative ability to connect them into a story people notice." The EGR B2B Awards are a prominent recognition in the iGaming industry, honoring excellence across multiple categories. Winning Marketing Campaign of the Year underscores Evoplay's ability to create compelling narratives around its game launches. The company highlighted that this award reflects its work on building campaigns that support a game release by maximising the engagement moment around it. The collaboration with SlotCatalog was a key element, as it allowed Evoplay to leverage third-party data and player behavior insights to fine-tune the game's features and marketing approach. The announcement also mentions that the award adds to Evoplay's growing list of accolades. The company noted that this recognition serves as motivation to continue creating innovative campaigns. While specific metrics on the campaign's performance were not disclosed, the award itself serves as an external validation of the campaign's impact. Evoplay, an award-winning iGaming studio, offers a diverse portfolio including video slots, jackpot games, instant games, table games, and more. The studio operates a multi-studio production label and focuses on developing engaging content across various genres. Uncrossable Rush represents the company's foray into instant games with a collaborative development model. As with all gambling-related content, players are reminded to gamble responsibly. Gambling can be addictive. Please play responsibly.

Source: https://evoplay.games/media/news/evoplay-wins-marketing-campaign-of-the-year-for-uncrossable-rush

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