In a recent interview with iGaming Express, Endorphina Chief Commercial Officer Kirill Miroshnichenko addressed the growing industry debate around slot originality versus reskinning. As content inflation accelerates, many studios prioritize release volume over genuine differentiation. Miroshnichenko acknowledged the pressure to deliver fresh content but warned that rushing production harms game quality.
He highlighted that players may not always articulate what feels off, but they sense when math balancing, bonus flow, or sound design suffer. This leads to disengagement and a reliance on familiar titles. While reskinning can be a valid business strategy, Miroshnichenko emphasized that it should not become the default approach. Endorphina’s vision, he stated, is to avoid repetitive reuse of mechanics and instead focus on memorability and emotional connection.
The interview also touched on the paradox of choice: when too many games claim to be new, nothing feels special. Operators face rising costs, and providers risk losing pricing power. Miroshnichenko concluded that in a crowded market, originality remains key to standing out. The full interview is available on iGaming Express.
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Source: https://endorphina.com/news/reskin-and-bones-cco-kirill-miroshnichenko-on-slot-originality