Endorphina, a provider of online slot games, has been nominated for Marketing Campaign of the Year at the iGaming News Awards 2026. The nomination recognizes the company's 'House of Roaches' campaign, which was built around its boxing-themed insect slot 'Cockroach Fortune'. According to a company announcement, the campaign involved a challenge that encouraged participants to create and share user-generated content (UGC) featuring cockroach imagery. The initiative aimed to generate organic buzz prior to and during the ICE Barcelona 2026 exhibition. The iGaming News Awards are organized to celebrate achievements across the industry, covering operators, suppliers, technology providers, affiliates, and service specialists. Winners will be announced at the iGB L!VE London event scheduled for July 1-2, 2026. Voting for the awards is open for a limited period, with all eligible industry members allowed to participate. Endorphina stated that the campaign's concept captured attention organically before ICE Barcelona, and within the first 24 hours of the event, it attracted over 100 participants, including operators, affiliates, providers, and iGaming media. Participants posted LinkedIn feeds featuring user-generated cockroach images. The campaign also gained coverage in industry media outlets before the exhibition, which the company attributes to the originality of the concept in a competitive live-events environment. The 'House of Roaches' campaign is based on the 'Cockroach Fortune' slot game, which features a boxing match between insects. The challenge encouraged users to simulate cockroach fights or create related content, leveraging peer-to-peer sharing to amplify reach. Endorphina noted that the campaign extended beyond social media into news articles. This nomination adds to a series of recent recognitions for Endorphina. The company has also been nominated in multiple other award categories in 2026, including nominations for the EGRB2B Awards, SlotsCalendar Awards, G GATE Awards, WiG Diversity Awards, HIPTHER Baltic & Nordics Gaming Awards, and AffPapa iGaming Awards. The company recently won the Most Innovative Slot Studio award at the SlotsCalendar Awards 2026. Endorphina emphasized that the nomination for Marketing Campaign of the Year inspires the team to continue pushing creative and technical boundaries. The company operates under a license from the Malta Gaming Authority (MGA) and provides Type 1 Gaming Services, as per its website. It is important to note that while the nomination reflects industry recognition, the outcome of the award has not yet been determined. The winners will be selected by voters and announced at the iGB L!VE London event. The nomination is based on the campaign's performance and reception as described by Endorphina; independent verification of the campaign's metrics is not available in the source material. As with any gambling-related content, readers are reminded to engage responsibly. Gambling can be addictive, and it is important to play within personal limits. Endorphina's website includes a responsible gambling message and age verification (18+). In summary, Endorphina's 'House of Roaches' campaign has been recognized by the iGaming News Awards for its marketing creativity. The campaign successfully integrated a slot game theme with a user-driven challenge, generating participation from industry professionals and media coverage. The nomination highlights the growing importance of original and interactive marketing strategies in the iGaming sector.

Source: https://endorphina.com/news/endorphina-nominated-for-igaming-news-marketing-campaign-of-the-year

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