In a recent interview with iGaming Expert (part of SBC Media), Endorphina's Chief Operating Officer Artyom Moskvin shared his perspective on the evolving landscape of player entertainment. With major brands like Netflix, Instagram, and TikTok vying for users' free time, Moskvin addressed whether traditional iGaming operators are equipped to compete in the attention economy.
Moskvin identified a key challenge: the industry's persistent focus on transactions and financial outcomes rather than user experience. While entertainment brands build emotional connections through ecosystems, personalization, and content, many operators still prioritize acquisition bonuses and short-term conversion. This tunnel vision, he suggested, prevents iGaming from being perceived as genuine entertainment.
Regulatory constraints also play a role. According to Moskvin, strict regulations limit how iGaming brands can tell stories and communicate—a restriction not faced by traditional entertainment. This can create a perception that big brands engage players while gaming companies merely extract value.
Looking ahead, Endorphina aims to balance the timeless appeal of classic slot experiences—evoking nostalgia and familiarity—with continuous innovation through fresh mechanics, engaging gameplay, and premium visual design. Moskvin noted that the studio is people-oriented, maintaining close relationships with players through community building and active feedback loops.
The COO also hinted at exploring unconventional concepts, including potentially exciting player-versus-player (PvP) experiences. He emphasized that innovation starts by experimenting with traditional formats, and Endorphina is not afraid to challenge itself with new theories.
The full interview provides further insights into personalization, gambling content on streaming platforms, and the intersection of video gaming and iGaming. As the industry grapples with competition from every corner of the digital world, Moskvin's remarks offer a clear strategy: prioritize player experience, innovate within regulatory boundaries, and never lose sight of what makes entertainment truly engaging.
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Source: https://endorphina.com/news/game-on-coo-artyom-moskvin-on-new-ways-to-entertain-players